Here are 5 business card mistakes people make:
1. Too much information
Some cards are so full of information that you really don’t know where to start. A business card is not a good place for your sales pitch. It’s a place to entice people. To draw them in and guide them as to how they can learn more about your business or services. Are you over-delivering on your card?
2. Design inconsistent with website
There is great value in having a card design that integrates the look and feel of your brand. So if you have a website, a shop front, a product line look or anything else, shouldn’t the look of your business card be consistent? Few of us have enough money to be driving thousands of people to our site or store everyday. But you can at least create more recognition of your brand via integration of your marketing materials.
3. No email/web address or bad email
If you want to find out more about a business you need a website to go to. Often you will be handed a business card that had a nice logo and business name combined with a Gmail address. This lowers your credibility in our eyes. Especially when it is so easy to get an email address with your own custom URL. Even if you’ve used Gmail for years, you there are ways to have both but advertise your professional one!
4. Printed on poor quality paper
Please don’t use “cheap” printing. Your brand matters to people. And often the first and early impressions are based on things like your business card. Would you pay someone who has a paper-thin low quality business card? Or call someone who’s card has got all folded in your pocket on your way back to your desk? Probably not!
5. Not using back of card
We always recommend you use the back side of the card. It doesn’t have to be a complex design or lots of information both sides. But if you give your one sided card to a potential customer and they put it face down on the desk with nothing on the back, it quickly becomes a scrap of paper to make notes on, if you’ve got information both sides, it will always be seen
